"The key to recruiting and retention may be hiding in plain sight: your marketing team. The same marketing strategies and tools often deployed to bring in new business can also be used to attract and retain new employees."
In this article we contributed to Accounting Today, we discuss how the marketer's toolbox can support and refine your recruiting strategy at every step of the process, from crafting job descriptions to onboarding. We focus on four areas where your marketing team can get involved so that your recruiting efforts not only help you get professionals in the door, but develop a procecss that will attract those who will be happy and successful at your firm over time. Some of these may come as a surprise, such as the ways marketing can help with risk mitigation or improve your new hire onboarding process.
The full article is available with a free Accounting Today online subscription.
