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Prescriptive Selling in Professional Services

Prescriptive Selling in Professional Services

Last year I got a cold that ended up turning into a painful ear infection. My doctor took one look ...

Does Your Brand Speak to Your Customers?

Does Your Brand Speak to Your Customers?

Guest post by Katie Leeman of Leeman Commmunications Collaborative  Marketing efforts move quickly. Companies seemingly push out new content on ...

YouTube Optimization and Best Practices for Businesses

YouTube Optimization and Best Practices for Businesses

It’s 2019, so your business probably has (or at least wants to have) a digital video strategy. However, you need ...

Up Your B2B Social Media Game

Up Your B2B Social Media Game

Teens prefer Snapchat, women gravitate to Pinterest and nearly everyone’s on Facebook. Social media is no longer a new phenomenon: ...

Did you keep your marketing resolutions?

Did you keep your marketing resolutions?

So. How’s it going?     With your marketing new year’s resolutions, I mean.  July 1 is half way through the year ...

Answer the question behind the question to win more business

Answer the question behind the question to win more business

To close more business, specialists who are expected to sell (aka – firm partners) should start to listen for the ...

Why Professional Services Firms Need a Video Strategy

Why Professional Services Firms Need a Video Strategy

I talk with more lawyers, CPAs, insurance specialists and other professional service leaders than most people.   Not one advisor had ...

6 Reasons your Current Clients are your Best Prospects

6 Reasons your Current Clients are your Best Prospects

Sometimes you just need to get cashflow, well, flowing.  When that’s the case, I usually recommend turning to your current ...

What’s your New Year’s Marketing Resolution?

What’s your New Year’s Marketing Resolution?

The New Year’s holiday brings to mind a renewal, a fresh start, a time to reflect and look ahead. New ...