Simons Says

Branding & MessagingCoaching & DevelopmentGrowthOnline MarketingNews from Simons Marketing
Networking is a Priority:  Treat it that Way!

Networking is a Priority: Treat it that Way!

Professional services firm leaders feel acutely the fact that every minute you spend on networking is a minute you’re taking ...

Should your CPA Firm Switch from .com to .cpa?

Should your CPA Firm Switch from .com to .cpa?

This piece has been featured in the May 2020 edition of Sum News, published by Massachusetts Society of CPAS.  You’ve ...

Content that Connects: Get More Clicks and Conversations

Content that Connects: Get More Clicks and Conversations

Do you remember the childhood thrill of getting a pencil with your name printed on it? Maybe you recall twirling ...

Website Accessibility and the ADA: What is My Responsibility?

Website Accessibility and the ADA: What is My Responsibility?

Website accessibility is simply a new application of the Americans with Disabilities Act in the digital era. As a culture, ...

Marketing in a Pandemic

Marketing in a Pandemic

Business during a pandemic is NOT normal and your marketing needs to adjust to match.

...

Podcasting: How To and Why

Podcasting: How To and Why

Podcasts, you know, video without the images?   If you have something to say but won’t get in front of ...

Saying “Yes!” to Change– Tech, Trust, Grunt Work, Pricing, and Planning

Saying “Yes!” to Change– Tech, Trust, Grunt Work, Pricing, and Planning

Attend any conference and you’re bound to hear about change.  Lots of change. At an ever-increasing pace.   After three days ...

Prescriptive Selling in Professional Services

Prescriptive Selling in Professional Services

Last year I got a cold that ended up turning into a painful ear infection. My doctor took one look ...

Does Your Brand Speak to Your Customers?

Does Your Brand Speak to Your Customers?

Guest post by Katie Leeman of Leeman Commmunications Collaborative  Marketing efforts move quickly. Companies seemingly push out new content on ...