Simons Marketing is hitting the road! Myah and Alison will be presenting two sessions during the BDO 2024 Alliance Conference in Las Vegas. These presentations address two significant areas in accounting firm marketing today, and we're looking forward to connecting with fellow marketers and firm leaders as we discuss AI for marketers, and recruiting and retention. If you're attending the conference, please find us and say hello! Monday evening we'll be at trade show table 414, and details for our Tuesday presentations are below.
GenAI for Modern Marketers: A Curious and Wise Approach
GenAI has proven its ability to reduce costs through time savings and the democratization of sophisticated design and production to non-specialists. Marketers can now prepare for a new wave of GenAI, which will enable them to drive strategic growth through advanced prediction and personalization tools. Marketing doesn’t set your goals; it helps you achieve them. Adding GenAI tools to your marketing toolbox should be done intentionally, so the focus stays on the strategy and not the shiny new options. We’ll share what we’re seeing that is exciting in GenAI and what to watch out for in the coming months to help marketers continue to contribute to the firm leaders’ vision.
May 7 at 10:40 AM
How Marketing Can Help with Recruiting and Retention
Recruiting is a priority for many firms, which is why marketers have pivoted to focus in this area. If you’ve started with social posts, career fairs and swag, it’s time to move to the next level. Learn how the marketer’s toolbox can help your firm clearly express the employee experience, what it’s like working with your clients, and the way your work makes an impact. While you can’t control the size of the labor force, you can put your best foot forward in attracting professionals who will be happy and successful at your firm.
May 7 at 2:20 PM