I hate February. Its only redeeming quality is that it’s short…. except that now I find myself with 3 fewer days than normal to write an article for you all. (My tardiness couldn’t possibly be because I’m in Florida with my little guy.)
As anyone who also write blog posts knows, it takes time to consider and present ideas well. I’d rather do justice to my on-deck topic, the difference between marketing and business development, in a March article than rush through it now. Stay tuned!
It has been a while since I’ve shared what I’m reading. There are some great resources for you! Happy reading!
BOOK: The Longevity Economy by Joseph Coughlin of the MIT AgeLab
“In The Longevity Economy, Dr. Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.”
“MIT’s AgeLab has a message for you about a severely underestimated, undertapped market. By 2050, people over 65 will be more than 16.7% of the world’s population—and more than 25% of the populations of some European and Asian countries. Yet ‘less than 15 percent of companies have established any sort of strategies focused on older adults.’ Meanwhile, older women in particular are projected by economists to have a huge influence on the marketplace.” (1)
Why LinkedIn? “Nearly 80% of marketers consider [LinkedIn] the most effective social media source of lead generation.” “Fully 92% of B2B marketers prefer LinkedIn over other social networks.”
This article does a nice job of talking about what areas of your profile to focus on and how to give a great first impression.
STUDY: The Hinge Marketing 2018 High Growth Study Executive Summary (Note: gated content but well worth the download)
“[H]igh-growth firms listed the top five most impactful marketing techniques as networking at targeted conferences, trade shows and events; providing assessments or consultations; providing demos, either in person or through digital channels; using a proposal took kit; and speaking at the aforementioned conferences. Providing downloadable, gated content, publishing written blog posts, video blogging and nurturing prospects through phone calls also made the top 10.”
BONUS: Pictures of a cute kid in Florida
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