Using social media for recruiting experienced hires

Using social media for recruiting experienced hires

Nearly every one of my clients is looking to add someone new to their team.  The “go to” hiring solution for professional services is often to call a recruiter.  And for good reason, the recruiters spend all year making connections and building relationships so that when you call with a hiring need, they can help.  But this summer, I’ll encourage you to use your own internal connections and a bit of social media to try to fill your open position.   Here’s a step by step process you can follow to use social media for experienced hires: (more…)

How professional services firms can create blog content year-round

How professional services firms can create blog content year-round

Alison Simons blog content strategy | Simons MarketingI don’t think it’s too much of a stretch to say that for most professional services firms it takes a concerted effort to create content for the website’s blog.  Billable work takes priority, and when busy season hits, all bets are off.

But this stuff matters.  57% of a typical B2B purchasing decision occurs before the decision maker has a conversation with any potential providers.  And even if you get a prospect through a referral, at some point in the buying process, 81% of all buyers go online to check out your professional services firm.  (source)  Having a robust library of articles to reinforce your firm’s expertise in various industries or services will separate you from the competition in a meaningful way.

Here are five ideas to help you develop a blog content strategy: (more…)

Better LinkedIn | How To: Turn on/off activity broadcasts

Better LinkedIn | How To: Turn on/off activity broadcasts

Simons Marketing LinkedIn expert

As you may have read in my recent post, we discussed the reasons to keep private to blast to the heavens your profile change.  But, the steps to turning on/off activity broadcasts on LinkedIn were a bit tricky.

New and Improved!  LinkedIn has now incorporated the turn on/off activity broadcast into the Profile Edit page.  It can easily be found on the right side column.  (Screen shot below)

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Stop the hype! – How to create practical article titles and better content

Stop the hype! – How to create practical article titles and better content

Marketing Buzz

Perhaps my biggest pet peeve in marketing today is that headlines too often outshine the articles they promote.  I understand why this trend is happening – we are bombarded by information all day and somehow a writer must cut through the clutter to get you to click and read.  But we’ve all felt duped by an article title that practically promises world peace and then delivers no real insight or value.   It makes me feel foolish for having been deceived and wary of repeating my “mistake.” (more…)

LinkedIn How To:  Turn on/off activity broadcasts

LinkedIn How To: Turn on/off activity broadcasts

Mainsheet Marketing LinkedIn Training

I often work with professionals who want to refresh many areas of their LinkedIn profiles.  What they don’t want, however, is to confuse or bombard their connections with many profile change notifications.  Thankfully there is a best of both worlds in this scenario.  LinkedIn calls it “Turn on/off activity broadcasts”.  Read on for 5 very easy steps on how to do this – with pictures.

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The viral LinkedIn post that I nearly didn’t share

The viral LinkedIn post that I nearly didn’t share

Dilbert

For months I’ve been seeing word puzzles and math problems go “viral” on LinkedIn.  Some of the posts have hundreds of responses and over 2,500 likes (far more than any other type of post).  It baffles me!  Why are professionals spending their precious time on trivial games?   I can live with the inspirational quote memes but I hope the games are a fad.  Ugh.

Then I turned to the dark side – and posted a cartoon. (more…)