It’s a rare CPA or other professional services professional who got into their field to network and bring in more clients. But it remains a necessity and so it is best to begin to train your staff for these skills early. Below are a few ideas to get your staff training for effective networking skills started in the right direction. (more…)
First things first – yes, this book is worth the read. It is a business book so its main focus is on work environments but in the final chapters it also touches on personal/marital relationships with introverts and educating/raising introvert children.
In Boston there’s a funny saying “You can’t get there from here” because the roads are a bit crazy. We are apparently famous for our twisting/turning former cow paths, one-way streets, and roads than change names on a whim. It seems to me that professional services leaders sometimes feel this way about marketing. Which is too bad, because with a bit of up-front discussion, there can be clear path.
This week I served jury duty for the first time. Not one person I told beforehand had anything good to say about their experience and most offered advice on how to get out of it. For those who had participated in the past, the primary sentiment shared was “it’s miserable and hopefully you won’t get a trial.” Needless to say I had low expectations of the day ahead of me.
But one man, the judge, turned all of that around.
In this fantastic article in the Harvard Business Review by Anthony Tjan, Becoming a Better Judge of People, there are ten criteria used by the author to determine someone’s character.
Consider the last new client pitch meeting you attended. How did it go? Well, I hope! Did you relate well with the prospect? Did you consider his/her style of speech and mannerisms and modify your presentation style to match or do you think I’m crazy for asking?
Originally published with permission by the MSCPA in SumNews Volume 24 Number 2 Spring 2013
If you participate in only one social media site professionally, make it LinkedIn. Why? By staying active on LinkedIn, and using it strategically, you can win new clients.
While flipping through the 10,000 channels on TV I stumbled upon a show I wouldn’t normally watch, America’s Next Top Model. After a few seconds of watching, one of the judges said to a contestant “Are you committed to mediocrity?” And I stopped everything to consider that powerful statement. For the show, it was an issue that the contestant declined to get a makeover like everyone else on the show. But what does it mean at your firm? Would you accept the makeover?
Professionals in specialized industries like accounting, law, architecture, or insurance enjoy the creative problem solving and intellectual exchange of helping clients reach their goals… from the comfort of their office or perhaps a conference room. Not many professionals entered their field with dreams of spending their evenings at cash-bar events exchanging business cards and pleasantries with 1,000 other people.