You CAN get there from here – with a personal marketing plan

You CAN get there from here – with a personal marketing plan

In Boston there’s a funny saying “You can’t get there from here” because the roads are a bit crazy.  We are apparently famous for our twisting/turning former cow paths, one-way streets, and roads than change names on a whim.   It seems to me that professional services leaders sometimes feel this way about marketing.  Which is too bad, because with a bit of up-front discussion, there can be clear path.

(more…)

Turning an obligation into opportunity

Turning an obligation into opportunity

This week I served jury duty for the first time. Not one person I told beforehand had anything good to say about their experience and most offered advice on how to get out of it. For those who had participated in the past, the primary sentiment shared was “it’s miserable and hopefully you won’t get a trial.” Needless to say I had low expectations of the day ahead of me.

But one man, the judge, turned all of that around.

(more…)

Are you committed to mediocrity?

Are you committed to mediocrity?

While flipping through the 10,000 channels on TV I stumbled upon a show I wouldn’t normally watch, America’s Next Top Model.  After a few seconds of watching, one of the judges said to a contestant “Are you committed to mediocrity?”  And I stopped everything to consider that powerful statement.   For the show, it was an issue that the contestant declined to get a makeover like everyone else on the show.  But what does it mean at your firm?  Would you accept the makeover?

(more…)

Is networking outside your comfort zone?

Is networking outside your comfort zone?

Professionals in specialized industries like accounting, law, architecture, or insurance enjoy the creative problem solving and intellectual exchange of helping clients reach their goals… from the comfort of their office or perhaps a conference room.  Not many professionals entered their field with dreams of spending their evenings at cash-bar events exchanging business cards and pleasantries with 1,000 other people.

(more…)