Your Website –
A prospect’s first impression of you
Your firm’s website doesn’t need a ton of bells and whistles and it doesn’t need Pinterest or Instagram, but it should look modern, be easy to navigate, and convey to a prospect why you are the best possible solution to their problem. Websites are more important than ever because of the transition of C-suite and management roles to Gen X and because of the increasing use of mobile phones and tablets. The good news is that a new website isn’t as expensive as you might think.
93% of business buyers begin their buying process with online research.
For them, a visit your website is your first impression. Knowing that, do you feel confident in the way that you are represented online?
51.9% of firms are eliminated from consideration by the prospect because of their online research.
There’s a very good chance that you’ve lost the opportunity to pitch to a new client and you never even knew who they were.
The C-suite getting younger: 61% of CFOs are under 50 making them Gen X buyers.
Are your marketing strategies adjusting to match the shifting demographics?
(Statistics from Hinge Marketing)
Simons Marketing can manage your website project from concept to launch:
help you differentiate from your competition
collaborate on overall look/feel/purpose of the site
develop navigation structure for optimal user experience
write client focused, not firm focused, text that will resonate with readers
This piece has been featured in the May 2020 edition of Sum News, published by Massachusetts Society of CPAS. You’ve ...
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Looking to revamp your online presence?
Let’s talk about your goals of your website and make your website work for you.