The trend I noticed in my online reading today has been marketing budgets. Optimistic business growth forecasts for 2014 have led to increased B2B marketing budgets. Here are a few quick reads that may be of interest/use to you as you consider your marketing goals, efforts, and spend.
B2B Marketing Budgets Lean Towards All Things Digital in 2014 from Business.com – Here you’ll find a forecast that some marketing budgets will increase by double digits! (Is this replacement funding after big cuts over the past five years?) Also, the focus on digital, mobile and video are highlighted.
How to Evaluate Law Firm Financials from Inc.- The interesting part here is that marketing budgets are 8-10% of gross revenue. I’ll be honest, I thought that sounded high, but as long as there’s a solid plan with a focus on ROI, go for it!
B2B Marketing Budgets Set to Rise in 2014 from AdAge- “Marketing budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels.”
How to be Smart About Your Spending in 2014 from Entrepreneur- Infographic about the optimism of small businesses for 2014 and where they plan to allocate their spending across the board.
How do these ideas compare with your organization’s marketing budget for 2014? How did you develop your marketing budget?
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