What I’m Reading this Month: February 2018

What I’m Reading this Month: February 2018

I hate February.  Its only redeeming quality is that it’s short…. except that now I find myself with 3 fewer days than normal to write an article for you all.  (My tardiness couldn’t possibly be because I’m in Florida with my little guy.)

As anyone who also write blog posts knows, it takes time to consider and present ideas well.  I’d rather do justice to my on-deck topic, the difference between marketing and business development, in a March article than rush through it now.  Stay tuned!

It has been a while since I’ve shared what I’m reading.  There are some great resources for you!  Happy reading!

 

BOOK:  The Longevity Economy by Joseph Coughlin of the MIT AgeLab

“In The Longevity Economy, Dr. Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.”

“MIT’s AgeLab has a message for you about a severely underestimated, undertapped market. By 2050, people over 65 will be more than 16.7% of the world’s population—and more than 25% of the populations of some European and Asian countries. Yet ‘less than 15 percent of companies have established any sort of strategies focused on older adults.’ Meanwhile, older women in particular are projected by economists to have a huge influence on the marketplace.” (1)

 

ARTICLE:  A Winning LinkedIn Profile:  Three Questions to Ask and Answer

Why LinkedIn?  “Nearly 80% of marketers consider [LinkedIn] the most effective social media source of lead generation.”  “Fully 92% of B2B marketers prefer LinkedIn over other social networks.”

This article does a nice job of talking about what areas of your profile to focus on and how to give a great first impression.

 

STUDY:  The Hinge Marketing 2018 High Growth Study Executive Summary  (Note: gated content but well worth the download)

“[H]igh-growth firms listed the top five most impactful marketing techniques as networking at targeted conferences, trade shows and events; providing assessments or consultations; providing demos, either in person or through digital channels; using a proposal took kit; and speaking at the aforementioned conferences. Providing downloadable, gated content, publishing written blog posts, video blogging and nurturing prospects through phone calls also made the top 10.”

 

BONUS:  Pictures of a cute kid in Florida

Painting with Grammy!

He calls this “dig dig”

How the Fastest Growing CPA Firms Spend their Marketing Budgets

How the Fastest Growing CPA Firms Spend their Marketing Budgets

Next month I’ll be presenting on the topic of How the Fastest Growing CPA Firms Spend their Marketing Dollars at the MSCPA’s Practice Management conference.  If you’re a CPA, I’ll hope you attend!

While the research this article (and presentation) is based on is from CPA firms, I believe the basic principles are true for all of professional services firms, so everyone, please, read on!

(more…)

Mea Culpa and baby pics

Mea Culpa and baby pics

Niagara Maid of the Mist

My family on the Maid of the Mist in Niagara Falls.

It’s time to start using the past tense when referring to the summer… as sad as that is.  But here we are on the doorstep of Labor Day.  Which is a reminder that I’ve let time slip by without a blog post.  All I can say is, I’m sorry, mea culpa, and I’ll be back on track for September.  Until then, I’ll distract you with the same thing that distracted me this summer… my son, Jack.  True to form he has something in – or going in – his mouth in half of these photos!

 

(more…)

Changes ahead for 2014

Changes ahead for 2014

We’re all friends here, so I’ll be honest with you!

There’s a name change in store for Mainsheet Marketing… the name just isn’t helping me reach my goal of brand recognition and growth.  I get squints at my business cards, name tags get read as “Main Street” and precious few people know what a mainsheet is to understand the rationale.

(more…)