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Marketing to the Future Owners of your Firm – Your Rising Stars

Marketing to the Future Owners of your Firm – Your Rising Stars

There was a lot of discussion among the presenters and at round-tables at the MSCPA’s Practice Management conference about making ...

Social media is essential but not everything

Social media is essential but not everything

Let’s explore what practical role social media can play in a firm’s marketing mix.

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The five fastest ways to waste your marketing budget

The five fastest ways to waste your marketing budget

Marketing is one word that means a lot of things.   And marketing takes on a lot of responsibility in a ...

How the Fastest Growing CPA Firms Spend their Marketing Budgets

How the Fastest Growing CPA Firms Spend their Marketing Budgets

Next month I’ll be presenting on the topic of How the Fastest Growing CPA Firms Spend their Marketing Dollars at ...

SEM for Professional Services Firms

SEM for Professional Services Firms

SEM is Search Engine Marketing. In the August blog post we talked about Search Engine Optimization, or organic search.   Now ...

What professional service firms need to know about SEO

What professional service firms need to know about SEO

Even for websites, looks are only “skin deep”. It’s what’s on the inside that counts.  Enter SEO! A ...

Frog Soup and the Case for Change

Frog Soup and the Case for Change

Have you heard the parable of the woman who wants to make frog soup? The problem is that the frogs ...

Radio Entrepreneur Interview

Radio Entrepreneur Interview

    On May 30 I was interviewed for Radio Entrepreneur. Check it out! 2 minute YouTube video Full 10 minute ...

Answers to the most urgent networking questions asked by young professionals

Answers to the most urgent networking questions asked by young professionals

Here are the top questions I get asked by young professionals about networking – and my answers. Use these ...