Simons Says

Branding & MessagingCoaching & DevelopmentGrowthOnline MarketingNews from Simons Marketing
Local SEO:  How Prospects Find Your Professional Services Firm Online

Local SEO:  How Prospects Find Your Professional Services Firm Online

What is “local SEO”?  It’s how well your site ranks in search engines when someone is trying to find services ...

Robotics and AI are Coming:  Information Synthesis Will Future Proof Your Professional Services Firm

Robotics and AI are Coming:  Information Synthesis Will Future Proof Your Professional Services Firm

“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to ...

Charitable Giving Is Decimating Your Firm’s Marketing Budget

Charitable Giving Is Decimating Your Firm’s Marketing Budget

CPA firms (and very likely other professional services firms) are devoting 10% of their marketing budget to charitable giving.  I’m ...

Alison Simons Receives Boston Club’s Virtual Reality Award

Alison Simons Receives Boston Club’s Virtual Reality Award

It is awkward to write about your own award – but I would do it for any of you, so ...

Are you Addressing New Clients’ Switching Costs?

Are you Addressing New Clients’ Switching Costs?

When a professional services firm wins a new client it is almost always because the client is switching from another ...

EU General Data Protection Regulation (GDPR) for Professional Services Firms

EU General Data Protection Regulation (GDPR) for Professional Services Firms

“The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years.”  says the ...

Where’s the line between marketing and business development?

Where’s the line between marketing and business development?

Where’s the line between marketing and business development?  To determine the answer to this, first I would want to know ...

What I’m Reading this Month: February 2018

What I’m Reading this Month: February 2018

I hate February.  Its only redeeming quality is that it’s short…. except that now I find myself with 3 fewer ...

Niche Marketing:  The New Reality for Professional Services Firms

Niche Marketing: The New Reality for Professional Services Firms

How do professional services firms identify what industry niche or service specialization to focus on?  Here are the four internal ...