Your Website –
A prospect’s first impression of you
Your firm’s website doesn’t need a ton of bells and whistles and it doesn’t need Pinterest or Instagram, but it should look modern, be easy to navigate, and convey to a prospect why you are the best possible solution to their problem. Websites are more important than ever because of the transition of C-suite and management roles to Gen X and because of the increasing use of mobile phones and tablets. The good news is that a new website isn’t as expensive as you might think.
93% of business buyers begin their buying process with online research.
For them, a visit your website is your first impression. Knowing that, do you feel confident in the way that you are represented online?
51.9% of firms are eliminated from consideration by the prospect because of their online research.
There’s a very good chance that you’ve lost the opportunity to pitch to a new client and you never even knew who they were.
The C-suite getting younger: 61% of CFOs are under 50 making them Gen X buyers.
Are your marketing strategies adjusting to match the shifting demographics?
(Statistics from Hinge Marketing)
Simons Marketing can manage your website project from concept to launch:
help you differentiate from your competition
collaborate on overall look/feel/purpose of the site
develop navigation structure for optimal user experience
write client focused, not firm focused, text that will resonate with readers
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Looking to revamp your online presence?
Let’s talk about your goals of your website and make your website work for you.