Services

I view marketing as a sliding scale between raising awareness and focusing on revenue.

Since marketing creates and thrives off of its own momentum, over time a mix of activities is usually best.  Awareness is important and valuable but harder to measure.  It reaches a broader audience and has the goal of defining your services and differentiating your brand.  Revenue focused marketing activities are aimed at positive ROI through attracting prospects, the proposal process, and encouraging cross-selling.

L

Positioning & competitive analysis

L

Messaging

L

Logo & tagline

L

Website improvement or overhaul

L

Appropriate social media

L

Email newsletters & blogging

L

One-on-one development

L

Personal marketing plans

L

Group presentations

L

Proposal process

L

Niche building

L

Industry studies

L

Tracking system