GenAI for Modern Marketers: A Curious and Wise Approach
GenAI has proven its ability to reduce costs through time savings and the democratization of sophisticated design and production to non-specialists. Marketers can now prepare for a new wave of GenAI, which will enable them to drive strategic growth through advanced prediction and personalization tools. Marketing doesn’t set your goals; it helps you achieve them. Adding GenAI tools to your marketing toolbox should be done intentionally, so the focus stays on the strategy and not the shiny new options. We’ll share what we’re seeing that is exciting in GenAI and what to watch out for in the coming months to help marketers continue to contribute to the firm leaders’ vision.
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